Car Rental & Auto
Ford Military Appreciation Military Discount
Cash bonus (typically $500) on a new Ford or Lincoln
Ford's Military Appreciation program ("Ford Salutes Those Who Serve") gives eligible members of the military community a cash bonus — typically around $500 — toward the purchase or lease of an eligible new Ford or Lincoln vehicle, and it can usually be combined with other current offers. Eligibility generally covers active duty, Reserve, National Guard, retirees, veterans (often within a set window of separation), and sometimes spouses.
How to redeem
- Confirm eligibility and get your program certificate at fordsalutesthosewhoserve.com.
- Take it to a participating Ford or Lincoln dealer with proof of service.
- Apply the cash bonus on top of other negotiated pricing and incentives.
Tips
- The bonus stacks with most other Ford offers — negotiate the price first, then add it.
- Amounts and eligible models change; confirm the current offer before you buy.
Go to Ford Military Appreciation ↗